Social Media is a great tool for Everyone these Day’s, It helps everyone to carry out various activities. It refers to a place where the content is not given by the Web Site employees, But given by its various user’s. Social Media is mainly used for Communication or Marketing.

Communication:

It refers for communicating to people through Social Media. Like chatting to Friends with Facebook and interacting to people and participating in various Forum’s.

Advertising/Publicizing:
Advertising someone’s blog or Web Site through Social Media is a great advantage of Social Media.
It involves the following steps.

Steps undertaken for Advertising/Publicizing in Social Media:

Social media marketing
This thing has 2 important aspects

1.The first is a way in which a webmaster can improve a website for the age of social media by on-page tactics. Such optimization method includes adding links to services such as Digg, Reddit, Del.icio.us and Bookmark links so that their pages can be easily ‘saved and submitted’ to and for these services.

2.The second one involves the task of building ways that fans of a brand or company can promote it themselves in multiple online social media venues.

Social media optimization :

These are the method’s for generating publicity through social media,community websites and online communities. It includes optimizing websites so that it’s content can be easily spread to web by website’s own visitors/users it involves installing buttons like using RSS Button, Social news buttons, social bookmarks, track backs and widgets to a site’s page, such as “add to del.ici.ous” links and the MyBlogLog widget and stuff.

The Aim is related to that of Search engine marketing but the difference is the aim is to get traffic from Social Media rather than Search Engine’s. This is the first step and its not enough alone. If we want these thing’s to benefit us the page should have compelling content. A content which user will like and may share with his/her Network.

Other related thing’s:

Social network marketing :
It is the method of advertising one’s product(Any sort of Product) in a Social Networking Web site which leads to increase in Web Presence. This ranges from simply advertising directly on social networking websites, viral marketing which spreads throughout the web, email or word of mouth, or providing niche social networking sites focused around the item being advertised.

Search engine marketing :
Search engine marketing, or SEM, is a type of Internet marketing that helps to promote sites by boosting their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization(SEMPO), SEM methods includes : search engine optimization (or SEO), Paid placement and Paid inclusion, contextual advertising. Other sources, such as New York Times, define SEM as the practice of buying paid search listings.