Your Email ID is a valuable marketing tool for you, and Email ID of your own domain tells that you have an online presence, where people can find you, etc. Its also a tool to promote your company, as you are promoting your domain by that. Your Email ID will promote your domain rather than Gmail or Yahoo. You can even see here why to go for own domain Email ID. ;-) You can have own domain Email ID using your hosting company’s web mail or buy Email space at some hosting company. But according to me, Google Apps Gmail is provides the best own domain email solutions, and above all, its free(Standard package). Below are few of the many reasons why you should use Google Apps Gmail for your Email purposes.
Our web servers keep experiencing downs and crashes, and it is a pain when you are on a shared server or low-memory VPS. Imagine you were using your hosting company’s web mail, and had to receive an important email that time when your website/server was down. It will simply bounce. By using Google Apps Gmail you overcome this, as when you use Google Apps all the associated data will be stored on Google Data centers which runs your Email services effortlessly and gives 99.9% uptime.
Domain users can share their calendar from any computer, see when people are available, send invitations, manage RSVPs, do real time editing on documents, spreadsheets & presentations. Also access Instant Messaging (IM)(Using Gtalk) from any computer.
If you have a small dedicated or VPS Hosting, then you probably get small amount of hard drive space, and Email particularly takes a lot of space especially if you have many users. Going with Google Apps Email helps here again, as it provides at least 7 GB of storage on Email accounts and this also increases your server’s efficiency as the load is not on your server for the Email services.
Your SMTP server might get flooded with Spam or SQL hacks might steal credentials of your users. You overcome these also because of Google Apps. You can even disable the email server that came with your hosting account, that is the IMAP/POP3 server and the SMTP. This saves memory too.
There are many more reasons for you to go with Google Apps Gmail, but if you need customized Email service for your company, like custom layout and branding on your users mailboxes then Google Apps Gmail might not be a great option as it isn’t really very flexible. If you need to use for personal purposes or branding doesnt matters, then Google Apps it is! Even if you have a huge organization you can still go with Google Apps as they have multiple editions to suit your needs, plus you get all the Google Apps benefits.